Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry businesses to capitalize on the bundled nature of these styles. More and more brands are selling their pieces as jewelry sets, because it’s a smart way to increase revenue and boost average order value. In this article, we’ll show you how creating jewelry set collections can help you grow your brand.
Why Sell Jewelry in Sets?
Offering an already coordinated jewelry set — like two different necklaces to layer, or a set of rings paired with matching earrings, for example — can both appeal to your customers and give your brand an advantage. Here are three reasons why your brand should sell jewelry bundled together:
#1: Boost Your Average Order Value
Selling jewelry sets allows for cross-selling and upselling opportunities, which can boost your average order value (AOV) — and ultimately drive revenue. When you sell a matching set, it encourages customers to buy multiple pieces at once instead of just one at a time. Even if you offer a small discount on a bundled package, this can still increase your AOV.
#2: Simplify Your Customers’ Shopping Process
Bundling jewelry pieces saves customers time and simplifies the shopping process. Customers appreciate a curated selection of pieces that’s styled intentionally; shopping for a single coordinated look is easier than mixing and matching separate pieces, or spending time trying to figure out the best ways to wear them. Creating a collection of bundled pieces is a great way to show customers how to wear pieces together and offer styling tips. Plus, bundling jewelry makes gift shopping easier too; curating a collection of pieces that work together can help people who want to buy jewelry as a gift even if they don’t typically wear it themselves.
#3: Increase Incentive with Discounts
Your customers might be on the fence about adding multiple individually priced items to their cart, but discounting bundles creates an incentive. With one click, they can easily decide on an entire ensemble rather than feeling like they’re making several, separate purchases. The bundled discount will make your customers feel like they’re saving money and time, all in one. It’s a deal for customers and means more revenue for you — a win-win!
Tips for Selling Successful Jewelry Sets
Here are some tips to help you create cohesive sets that will resonate with your customers:
- Offer variety: Base sets around different metal finishes, gemstones, and styles so there's something for every customer's taste. If you’re selling a gold set, be sure you also offer a silver one for customers who prefer cool tones over warm tones. Mixing up the offerings prevents your sets from feeling one-note.
- Group similar pieces: Give customers a complete look by including a matching necklace, bracelet, and earrings in a single set that can be worn together. Well-coordinated sets create an effortless styling solution.
- Suggest add-ons: In addition to the core pieces in a set, recommend additional earrings, pendants, or rings that customers could mix and match to augment your original selections. This is a cross-sell tactic that further increases order value.
- Merchandise sets together: Photograph and display set pieces together in your online shop and on social media so customers can envision the complete look. Showcasing the full set helps paint the picture.
- Share styling suggestions: On your website and social media, inspire customers by showing off different ways to wear each set. Demonstrate how versatile the pieces are, show them off with different outfits and moods or in different day-to-night settings.
- Offer discounts: Make sure to offer a lower price for the bundled set than the customer would pay if they purchased each piece individually. You want to create an incentive to spend more over all by offering savings along the way.
- Cater to occasions: Curate sets for brides, graduations, birthdays, and other special occasions that make gift shopping easier. Sets remove guesswork for gifters.
- Appeal to preferences: Group delicate pieces for minimalists, and pair together bold jewels for maximalists, for example. Tailor sets to different aesthetics and try to work with the current trends.
Selling thoughtfully crafted jewelry sets can significantly benefit your jewelry business. You'll be able to provide customers with effortless shopping experiences while increasing your sales. As long as you focus on curating cohesive collections, the jewelry set is an easy way to grow your brand. Another great way to grow your brand is to work with a trusted manufacturer. MJJ Brilliant has over forty years of experience developing jewelry brands and creating jewelry masterpieces. Contact us today to find out more about how our team can help you succeed.
