Leading Fine Fashion Jewelry Manufacturer Since 1982

How to Design the Perfect Stackable Jewelry Collection


The stacked and layered look has become a major jewelry trend, with customers assembling their own personalized combinations to keep up. For jewelry brands, creating a versatile and mixable collection…

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Making Fine Jewelry Fun: How to Give Your Pieces a Creative Edge


Fine jewelry is classically beautiful, and that's part of its enduring appeal. But when you're designing modern fine jewelry and trying to make your collection stand out from the crowd,…

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A Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces


Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…

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Men’s Jewelry: How to Expand Your Collection to a New Demographic


Jewelry has traditionally been seen as a fashion accessory for women, but recently there's been an uptick in the men's jewelry category too. Brands, retailers, and customers are all starting…

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Niche Jewelry vs. Mass Appeal: How to Design Jewelry for Your Target Market


When you’re wondering how to design jewelry for your brand, it’s important to take into account your target audience. But finding the sweet spot between your design vision and your…

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Wedding Jewelry Trends: Designing for the Modern Bride


Just like every diamond, every bride is unique. Today, brides want their jewelry to reflect their own personal style. It’s no small task for jewelry brands to create wedding jewelry…

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Gen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers


Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…

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Minimalist Jewelry: Why (And How) to Create a Simple Signature Collection


The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…

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The Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences


In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…

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Creating Heirloom Jewelry: A Guide to Designing Pieces with Emotional Value


Some pieces of jewelry hold extra sentimental value — when jewelry is passed down through generations, it carries with it priceless family stories and memories. As a jewelry brand, you…

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