Leading Fine Fashion Jewelry Manufacturer Since 1982

Wedding Jewelry Trends: Designing for the Modern Bride


Just like every diamond, every bride is unique. Today, brides want their jewelry to reflect their own personal style. It’s no small task for jewelry brands to create wedding jewelry…

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Gen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers


Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…

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Minimalist Jewelry: Why (And How) to Create a Simple Signature Collection


The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…

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The Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences


In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…

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Creating Heirloom Jewelry: A Guide to Designing Pieces with Emotional Value


Some pieces of jewelry hold extra sentimental value — when jewelry is passed down through generations, it carries with it priceless family stories and memories. As a jewelry brand, you…

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Beyond Trends: Designing Timeless Jewelry for Enduring Appeal


Jewelry isn’t just a fun accessory (although it certainly can be) — it’s also a symbol of individuality, family and cultural traditions, and personal values. While fashion trends come and…

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Diamond Alternatives: Exploring Gemstones for Unique Jewelry Collections


Diamonds have long been the go-to gem for jewelry designers, and with good reason — they’re versatile, they’re elegant, and they radiate luxury. However, in recent years, there’s been a…

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Breaking the Rules: Innovative Techniques for Unique Jewelry Design


Jewelry design is a constantly evolving art form. Sometimes the best way to create something truly eye-catching and memorable is to break the rules. While following traditional design principles is…

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Designing for Personalization: How to Create Customizable Jewelry Designs that Customers Will Love


Jewelry has always been a great form of self-expression, and customizable jewelry takes that concept to the next level. When you offer custom design options, customers get to create one-of-a-kind…

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Why Colorful Gemstones are So Popular Right Now (And How to Use Them in Your Designs)


Classic and bright colorful gemstones like rubies, sapphires, emeralds, and aquamarines are having a moment in the jewelry industry right now. Even less traditional choices like tourmalines, garnets, and topazes…

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