How to Design the Perfect Stackable Jewelry Collection
The stacked and layered look has become a major jewelry trend, with customers assembling their own personalized combinations to keep up. For jewelry brands, creating a versatile and mixable collection…
Read moreMaking Fine Jewelry Fun: How to Give Your Pieces a Creative Edge
Fine jewelry is classically beautiful, and that's part of its enduring appeal. But when you're designing modern fine jewelry and trying to make your collection stand out from the crowd,…
Read moreA Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces
Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…
Read moreMen’s Jewelry: How to Expand Your Collection to a New Demographic
Jewelry has traditionally been seen as a fashion accessory for women, but recently there's been an uptick in the men's jewelry category too. Brands, retailers, and customers are all starting…
Read moreNiche Jewelry vs. Mass Appeal: How to Design Jewelry for Your Target Market
When you’re wondering how to design jewelry for your brand, it’s important to take into account your target audience. But finding the sweet spot between your design vision and your…
Read moreWedding Jewelry Trends: Designing for the Modern Bride
Just like every diamond, every bride is unique. Today, brides want their jewelry to reflect their own personal style. It’s no small task for jewelry brands to create wedding jewelry…
Read moreGen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers
Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…
Read moreMinimalist Jewelry: Why (And How) to Create a Simple Signature Collection
The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…
Read moreThe Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences
In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…
Read moreCreating Heirloom Jewelry: A Guide to Designing Pieces with Emotional Value
Some pieces of jewelry hold extra sentimental value — when jewelry is passed down through generations, it carries with it priceless family stories and memories. As a jewelry brand, you…
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