Leading Fine Fashion Jewelry Manufacturer Since 1982

Latest blog posts and articles

Diamond Alternatives: Exploring Gemstones for Unique Jewelry Collections


Diamonds have long been the go-to gem for jewelry designers, and with good reason — they’re versatile, they’re elegant, and they radiate luxury. However, in recent years, there’s been a…

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Jewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds


It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…

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Demystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z


As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…

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Building Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel


In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…

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Minimalist Jewelry: Why (And How) to Create a Simple Signature Collection


The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…

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The Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences


In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…

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Redefining Luxury: Understanding the Shift towards Sustainable Fine Jewelry

The jewelry industry is changing for the better. As the entire world recognizes the importance of protecting our planet, businesses in every industry are taking steps toward producing and selling…

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Your Guide to Brand Collaborations: How the Right Partnerships Can Grow Your Jewelry Brand


The jewelry industry is crowded — in today's competitive market, brands need to explore innovative ways to stand out and reach their target audience. One powerful strategy is to establish…

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Why (And How) Your Jewelry Brand Should Sell Watches

If your jewelry brand isn’t selling watches, you could be missing out on a big opportunity. Expanding your jewelry brand's product offerings can be a lucrative strategy for growth and…

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Creating Heirloom Jewelry: A Guide to Designing Pieces with Emotional Value


Some pieces of jewelry hold extra sentimental value — when jewelry is passed down through generations, it carries with it priceless family stories and memories. As a jewelry brand, you…

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How to Build a Successful Jewelry Brand: 5 Building Block Strategies


In today's competitive market, building a thriving jewelry brand requires more than just beautiful designs and high-quality craftsmanship (although they’re important too). Jewelry brand success demands a strategic approach that…

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