Latest blog posts and articles
How to Capture Your Customers’ Attention with a Jewelry Newsletter
There are countless emails flooding everyone’s inboxes all day long, so capturing customer attention is more challenging than ever before. With all of the endless distractions and information overload on…
Read moreProduct Naming: How to Give Your Jewelry an Identity
Product naming can be a fun and creative process when it comes to developing a new jewelry line. But it can also be difficult to come up with the perfect…
Read moreHow to Turn Your Jewelry Customers into a Strong Brand Community
Building a strong jewelry brand starts with your community. When your customers have a clear sense of belonging, they’re more likely to have a stronger emotional tie to your brand.…
Read moreHow (And Why) To Create a Jewelry Gift Guide
As a jewelry brand, you can create a jewelry gift guide that makes shopping easier for customers and significantly boosts your jewelry sales at the same time. A jewelry gift…
Read morePut a Ring On It: 5 Effective Engagement Ring Marketing Tips
Selling engagement rings can be a difficult task; there are plenty of engagement ring retailers out there, each with their own unique selling proposition. The best way to approach your…
Read moreJewelry Careers: A Look Into Different Jewelry Jobs
The jewelry industry offers a wide range of creative, hands-on career opportunities for people who are interested in working with beautiful gems and precious metals. From designers and goldsmiths to…
Read moreHow to Design the Perfect Stackable Jewelry Collection
The stacked and layered look has become a major jewelry trend, with customers assembling their own personalized combinations to keep up. For jewelry brands, creating a versatile and mixable collection…
Read moreMaking Fine Jewelry Fun: How to Give Your Pieces a Creative Edge
Fine jewelry is classically beautiful, and that's part of its enduring appeal. But when you're designing modern fine jewelry and trying to make your collection stand out from the crowd,…
Read moreA Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces
Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…
Read moreHow (And Why) to Offer Jewelry Styling Services
Your jewelry is the core of your business – you’ve got your design process down to an art and you know how to market your gorgeous pieces to your customers.…
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