Latest blog posts and articles
Diamond Alternatives: Exploring Gemstones for Unique Jewelry Collections
Diamonds have long been the go-to gem for jewelry designers, and with good reason — they’re versatile, they’re elegant, and they radiate luxury. However, in recent years, there’s been a…
Read moreJewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds
It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…
Read moreDemystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z
As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…
Read moreBuilding Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel
In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…
Read moreMinimalist Jewelry: Why (And How) to Create a Simple Signature Collection
The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…
Read moreThe Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences
In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…
Read moreRedefining Luxury: Understanding the Shift towards Sustainable Fine Jewelry
The jewelry industry is changing for the better. As the entire world recognizes the importance of protecting our planet, businesses in every industry are taking steps toward producing and selling…
Read moreYour Guide to Brand Collaborations: How the Right Partnerships Can Grow Your Jewelry Brand
The jewelry industry is crowded — in today's competitive market, brands need to explore innovative ways to stand out and reach their target audience. One powerful strategy is to establish…
Read moreWhy (And How) Your Jewelry Brand Should Sell Watches
If your jewelry brand isn’t selling watches, you could be missing out on a big opportunity. Expanding your jewelry brand's product offerings can be a lucrative strategy for growth and…
Read moreCreating Heirloom Jewelry: A Guide to Designing Pieces with Emotional Value
Some pieces of jewelry hold extra sentimental value — when jewelry is passed down through generations, it carries with it priceless family stories and memories. As a jewelry brand, you…
Read moreHow to Build a Successful Jewelry Brand: 5 Building Block Strategies
In today's competitive market, building a thriving jewelry brand requires more than just beautiful designs and high-quality craftsmanship (although they’re important too). Jewelry brand success demands a strategic approach that…
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