The stacked and layered look has become a major jewelry trend, with customers assembling their own personalized combinations to keep up. For jewelry brands, creating a versatile and mixable collection can attract customers looking to work these trends into their style. Creating stackable jewelry collections will give your customers the opportunity to build and customize their own jewelry wardrobe with your pieces. In this article, we’ll explore tips to design a stackable jewelry line that encourages self-expression.
Focus on Versatile, Minimalist Styles
Simple, streamlined pieces will be the building blocks of your customers’ stackable collections. Create minimalist chains, pendants, slim bracelets, and rings — these classic shapes transition seamlessly from solo wear to layered looks. While exciting and bold, pieces that are overly bulky, ornate, or rigid don't layer as effortlessly as simple, classic designs. Keep your silhouettes clean and lightweight so they can become the foundation of your customers’ personal jewelry collections. Essential chains and bangles act as the base for layered looks, for example. It’s easy for customers to build a layered necklace look around a delicate chain, and thin bangles similarly accommodate other bracelets.
Use Coordinating Metals and Finishes
Consistency is key when it comes to metals and finishes. Providing your customers with a cohesive palette prevents clashing and makes it easy for them to blend their pieces together into cohesive looks. This doesn’t mean you have to choose just one metal, but instead make sure that every piece has another in the same hue so your customers know they can easily pair stackable jewelry items together.
Vary Heights and Shapes
An important part of creating a stackable jewelry collection is varying sizes and shapes. For an intriguing stackable collection, incorporate a range of lengths and shapes into your designs. Create slim bracelets and slightly chunkier bangles designed to be worn together, or mix short and long necklaces. Varying lengths prevents pieces from tangling, too, so your customers will be able to layer their necklaces without worrying about knots. Play with different silhouettes like round charm beads, geometric pendants, and open teardrop shapes that can add some diversity to the stackable collection.
Encourage Customization
The beauty of stackable jewelry lies in all the bespoke combinations possible. Design adaptable pieces that can be worn alone or together so you can empower your customers to personalize their looks and express their own style. Clasps that allow necklaces to be doubled or tripled can promote versatility. Bracelets and bangles with movable clasps or extender chains provide flexibility. You can even sell charms separately so customers can select the exact pieces they want to display on their necklaces or bracelets, and take them off according to their preferences on any given day.
Comfort is Crucial
A well-designed layered look should be comfortable for your customers. Ensure that your designs aren’t going to cause any irritation by selecting lightweight metals and smooth finishes. Your customers won’t reach for jewelry that bothers them throughout the day, so avoid overly bulky or rigid shapes. Chunky chains also weigh down necklaces, and inflexible bangles pinch wrists. Ensure excellent wearability through mindful design and high-quality construction, and prioritize lightweight comfort.
Showcase Versatility in Marketing
Make sure that your marketing demonstrates how customers can wear and style stackable designs. Product photos should showcase layered looks, displaying how different pieces in your collection can be combined. You can even create short videos for Instagram or TikTok that show how you can style stacks specific for any occasion. You should also show how easy it is to swap out one piece for another to transform a look from the office to a night out, for example. Show consumers how to make the collection their own through creative mixing and matching.
Stackable jewelry has so much power in its versatility and adaptability. With minimalist yet thoughtful design, brands can empower clients to become their own stylists. By providing a collection of stackable basics, accents, and anchors, your brand can help consumers nail the coveted layered look. Are you ready to create your next stackable collection? Partner with MJJ Brilliant. Our team has over four decades of experience creating on-trend pieces that help build your brand’s aesthetic. Contact us today to learn more about MJJ Brilliant can support you in your next gorgeous collection.
