Category: Jewelry Industry
Wedding Jewelry Trends: Designing for the Modern Bride
Just like every diamond, every bride is unique. Today, brides want their jewelry to reflect their own personal style. It’s no small task for jewelry brands to create wedding jewelry…
Read moreBetween Holidays: Managing Slow Seasons in Jewelry Sales
Running a successful jewelry business involves navigating both the pressure of peak seasons and the pause of slower periods. In this article, we'll dive into the art of managing those…
Read moreGen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers
Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…
Read moreConnecting with Your Demographic: How to Reach Your Target Jewelry Audience
Defining and understanding your target demographic are fundamental to developing effective marketing strategies and building lasting customer relationships. But how exactly do you get to know the interests, values, and…
Read moreJewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds
It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…
Read moreDemystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z
As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…
Read moreBuilding Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel
In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…
Read moreMinimalist Jewelry: Why (And How) to Create a Simple Signature Collection
The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…
Read moreThe Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences
In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…
Read moreRedefining Luxury: Understanding the Shift towards Sustainable Fine Jewelry
The jewelry industry is changing for the better. As the entire world recognizes the importance of protecting our planet, businesses in every industry are taking steps toward producing and selling…
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