Leading Fine Fashion Jewelry Manufacturer Since 1982

Category: Jewelry Industry

Wedding Jewelry Trends: Designing for the Modern Bride


Just like every diamond, every bride is unique. Today, brides want their jewelry to reflect their own personal style. It’s no small task for jewelry brands to create wedding jewelry…

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Between Holidays: Managing Slow Seasons in Jewelry Sales


Running a successful jewelry business involves navigating both the pressure of peak seasons and the pause of slower periods. In this article, we'll dive into the art of managing those…

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Gen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers


Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…

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Connecting with Your Demographic: How to Reach Your Target Jewelry Audience


Defining and understanding your target demographic are fundamental to developing effective marketing strategies and building lasting customer relationships. But how exactly do you get to know the interests, values, and…

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Jewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds


It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…

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Demystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z


As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…

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Building Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel


In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…

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Minimalist Jewelry: Why (And How) to Create a Simple Signature Collection


The minimalist jewelry trend has been around for some time, and doesn’t seem to be on its way out anytime soon. This trend has gained a lot of popularity in…

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The Resurgence of Vintage Jewelry: Exploring Nostalgia in Modern Consumer Preferences


In a world driven by the pursuit of new and next, a different type of trend has been emerging — the resurgence of vintage jewelry. Vintage jewelry is a broad…

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Redefining Luxury: Understanding the Shift towards Sustainable Fine Jewelry

The jewelry industry is changing for the better. As the entire world recognizes the importance of protecting our planet, businesses in every industry are taking steps toward producing and selling…

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