A Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces
Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…
Read moreGen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers
Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…
Read moreConnecting with Your Demographic: How to Reach Your Target Jewelry Audience
Defining and understanding your target demographic are fundamental to developing effective marketing strategies and building lasting customer relationships. But how exactly do you get to know the interests, values, and…
Read moreMarketing to Millennials: How Jewelry Brands Can Attract the Next Generation of Buyers
Millennials are a significant consumer group with enormous buying power. As this tech-savvy and socially conscious generation comes of age, jewelry brands must adapt their marketing strategies to attract this…
Read moreJewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds
It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…
Read moreDemystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z
As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…
Read moreBuilding Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel
In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…
Read moreYour Guide to Brand Collaborations: How the Right Partnerships Can Grow Your Jewelry Brand
The jewelry industry is crowded — in today's competitive market, brands need to explore innovative ways to stand out and reach their target audience. One powerful strategy is to establish…
Read moreWhy (And How) Your Jewelry Brand Should Sell Watches
If your jewelry brand isn’t selling watches, you could be missing out on a big opportunity. Expanding your jewelry brand's product offerings can be a lucrative strategy for growth and…
Read moreHow to Build a Successful Jewelry Brand: 5 Building Block Strategies
In today's competitive market, building a thriving jewelry brand requires more than just beautiful designs and high-quality craftsmanship (although they’re important too). Jewelry brand success demands a strategic approach that…
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