Leading Fine Fashion Jewelry Manufacturer Since 1982

How (And Why) To Create a Jewelry Gift Guide

As a jewelry brand, you can create a jewelry gift guide that makes shopping easier for customers and significantly boosts your jewelry sales at the same time. A jewelry gift…

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Put a Ring On It: 5 Effective Engagement Ring Marketing Tips

Selling engagement rings can be a difficult task; there are plenty of engagement ring retailers out there, each with their own unique selling proposition. The best way to approach your…

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A Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces

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Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…

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Gen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers

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Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…

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Connecting with Your Demographic: How to Reach Your Target Jewelry Audience

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Defining and understanding your target demographic are fundamental to developing effective marketing strategies and building lasting customer relationships. But how exactly do you get to know the interests, values, and…

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Marketing to Millennials: How Jewelry Brands Can Attract the Next Generation of Buyers

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Millennials are a significant consumer group with enormous buying power. As this tech-savvy and socially conscious generation comes of age, jewelry brands must adapt their marketing strategies to attract this…

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Jewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds

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It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…

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Demystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z

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As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…

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Building Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel

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In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…

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Your Guide to Brand Collaborations: How the Right Partnerships Can Grow Your Jewelry Brand

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The jewelry industry is crowded — in today's competitive market, brands need to explore innovative ways to stand out and reach their target audience. One powerful strategy is to establish…

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