Leading Fine Fashion Jewelry Manufacturer Since 1982

How (And Why) To Create a Jewelry Gift Guide

As a jewelry brand, you can create a jewelry gift guide that makes shopping easier for customers and significantly boosts your jewelry sales at the same time. A jewelry gift…

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Put a Ring On It: 5 Effective Engagement Ring Marketing Tips

Selling engagement rings can be a difficult task; there are plenty of engagement ring retailers out there, each with their own unique selling proposition. The best way to approach your…

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A Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces


Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…

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Gen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers


Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…

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Connecting with Your Demographic: How to Reach Your Target Jewelry Audience


Defining and understanding your target demographic are fundamental to developing effective marketing strategies and building lasting customer relationships. But how exactly do you get to know the interests, values, and…

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Marketing to Millennials: How Jewelry Brands Can Attract the Next Generation of Buyers


Millennials are a significant consumer group with enormous buying power. As this tech-savvy and socially conscious generation comes of age, jewelry brands must adapt their marketing strategies to attract this…

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Jewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds


It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…

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Demystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z


As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…

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Building Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel


In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…

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Your Guide to Brand Collaborations: How the Right Partnerships Can Grow Your Jewelry Brand


The jewelry industry is crowded — in today's competitive market, brands need to explore innovative ways to stand out and reach their target audience. One powerful strategy is to establish…

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