Leading Fine Fashion Jewelry Manufacturer Since 1982

A Case for the Jewelry Set: Why Your Brand Should Sell Bundled Pieces

jewelry-set

Right now, the trends are all pointing to multiple pieces of jewelry worn at once, from earring stacks and layered necklaces to piled-on rings. It’s a great time for jewelry…

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Gen Z Jewelry: How to Think Like the New Age of Jewelry Shoppers

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Generation Z, born between 1997 and 2012, is entering their prime spending years. Because they grew up in a digital world, this cohort has different shopping habits and values than…

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Connecting with Your Demographic: How to Reach Your Target Jewelry Audience

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Defining and understanding your target demographic are fundamental to developing effective marketing strategies and building lasting customer relationships. But how exactly do you get to know the interests, values, and…

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Marketing to Millennials: How Jewelry Brands Can Attract the Next Generation of Buyers

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Millennials are a significant consumer group with enormous buying power. As this tech-savvy and socially conscious generation comes of age, jewelry brands must adapt their marketing strategies to attract this…

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Jewelry Marketing 101: 12 Ways to Keep Your Brand Fresh In Consumers’ Minds

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It can be challenging to keep your brand at the forefront of consumers' minds when there are so many jewelry companies out there vying for their attention. Even your most…

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Demystifying Fine Jewelry: Making Luxury Accessible for Millennials and Gen Z

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As they begin to shop for engagement rings and investment pieces for themselves, millennials and Gen Z are entering the fine jewelry market. These generations are becoming a large portion…

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Building Jewelry Brand Identity: Tips for Creating a Cohesive Look and Feel

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In the highly competitive jewelry world, having a strong and consistent brand identity is an important ingredient for success. Putting forward a clear, cohesive look and feel across all your…

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Your Guide to Brand Collaborations: How the Right Partnerships Can Grow Your Jewelry Brand

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The jewelry industry is crowded — in today's competitive market, brands need to explore innovative ways to stand out and reach their target audience. One powerful strategy is to establish…

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Why (And How) Your Jewelry Brand Should Sell Watches

If your jewelry brand isn’t selling watches, you could be missing out on a big opportunity. Expanding your jewelry brand's product offerings can be a lucrative strategy for growth and…

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How to Build a Successful Jewelry Brand: 5 Building Block Strategies

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In today's competitive market, building a thriving jewelry brand requires more than just beautiful designs and high-quality craftsmanship (although they’re important too). Jewelry brand success demands a strategic approach that…

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