Just like every diamond, every bride is unique. Today, brides want their jewelry to reflect their own personal style. It’s no small task for jewelry brands to create wedding jewelry at scale that can meet the needs of each individual bride. In this article, we’ll explore recent trends in wedding jewelry and discuss some of the best ways to help create perfect jewelry for modern brides on their big day.
Key Trends in Wedding Jewelry
In recent years, bridal jewelry trends have changed. Here are some wedding jewelry trends we’re seeing right now:
Personalized jewelry
Brides love the opportunity to customize their wedding day jewelry, making their pieces even more special for their celebrations. Engraved signet rings, toi et moi earrings, and nameplate necklaces all add some more meaning to a bride’s wedding ensemble in subtle ways.
Sustainable pieces
Many of today’s brides are millennials concerned about ethical and environmental practices and how their shopping contributes to the overall wellbeing of our planet. Sustainability is a top priority for this market segment; they want jewelry made with recycled metals and ethically sourced gemstones so they can feel good about buying and wearing their wedding day accessories.
Colorful gemstones
Diamonds are the classic bridal choice, but lately colorful gemstones have been making a splash at weddings. Sapphires, emeralds, opals, rubies, and amethysts are having a moment, whether they’re suspended from dangling earrings or featured in a pendant necklace. Adding a sparkling colorful gemstone is becoming a popular way to spice up a bridal outfit.
Vintage inspired
The vintage jewelry trend is everywhere right now, and in wedding jewelry it can create a rich and romantic look. Art deco inspired pieces, floral diamond shapes, and rings featuring ornately arranged accent gemstones are bridal favorites lately; they can often be seen complementing bohemian dresses with flowing lace to give a head-to-toe vintage effect.
Bold rings
Chunky jewelry is the new approach to a minimalist look. One larger-than-life ring is a popular way to make a statement, and it’s a great way to accent a simple white wedding gown without complicating the look or competing for the spotlight. Today’s brides are loving cocktail rings, chunky gold rings, and unique shapes to wrap around their fingers when they tie the knot.
Elegant pearls
Pearls are classic, elegant, and simple; they’ve always been a great option for bridal jewelry. Where classic pearl jewelry choices like a simple strand necklace or a lovely pair of stud earrings are tried and true, unique pearl jewelry options are very in right now. Oversized pearl rings, black pearl dangling earrings, or bangles embedded with different sized pearls are being used to add intrigue to a wedding look. These shimmery opalescent gems add dimension without distracting from the classic white gown.
Designing for the Modern Bride
Keeping these trends in mind, here are some strategies to implement while you design collections for wedding jewelry.
Get to know your target customer
Spend some time researching your target audience. Get to know their values, geographic locations, budgets, and aesthetic preferences. Is your target customer a late 30s New York City millennial looking for chic investment pieces that will make her wedding day glitter? Or is your customer a young 20s Gen Z indie trendsetter, looking for something original that will help them make a bold statement? Knowing more specifics about your target audience can help you design jewelry that matches your bridal customers’ tastes.
Make customizable template jewelry designs
Design necklaces, earrings, rings, and bracelets in styles your target customers will love, and then give them the option to add their own unique flair. Offer engraving, birthstone options, gemstone accents, or anything else that will help your audience augment the design in a personal way. This will help your customers feel like their jewelry is even more special, and it will make your brand a memorable part of their wedding experience.
Source ethical and upcycle material
Making jewelry from ethically sourced and upcycled materials is a winning strategy on multiple fronts. First and foremost, it benefits the planet by reducing waste and promoting mindful consumption. Besides being eco-friendly, it also shows customers that you share their commitment to sustainability and ethics. Detailing your responsible sourcing practices on your website establishes trust and integrity; your customers will know you care deeply about where your materials come from and how they are repurposed. This way, brides can feel good about wearing your jewelry on their big day.
Ready to be a part of your customers’ dream weddings? Bring your wedding jewelry designs to life with MJJ Brilliant. Our team has over forty years of experience turning jewelry visions into a reality. We are meticulous about our craft and produce over 4 million gorgeous pieces each year. Contact us today to learn more about how MJJ Brilliant can help you reach your jewelry business goals.
