Product naming can be a fun and creative process when it comes to developing a new jewelry line. But it can also be difficult to come up with the perfect combination of strategy and meaning, giving your products the identities they deserve while also making them marketable and memorable to your customers. In this article, we’ll explore how to name your jewelry pieces to attract new customers and sell your beautiful pieces.
The Importance of Product Naming
Product naming is so much more than assigning jewelry pieces an arbitrary title — a name is one of the first touch points between consumer and product, so it deserves thought and care. Providing your jewelry with a descriptive identity is a really important and strategic element of sales. Let’s explore why product naming is such an important step in the process of jewelry design and production.
Make your jewelry stand out
Firstly, a good name can make a product stick in the minds of customers. Choosing something catchy, clever, or deeply meaningful can make the name resonate, and this memorability helps the product stand out among all the choices consumers face. In addition, the right product name can help your jewelry stand out among competitors and differentiate your pieces from other options on the market.
Make your jewelry connect with your customers
On a more emotional level, a creative and evocative product name can connect with buyers through storytelling. This rapport goes beyond dry product specs and builds a relationship with the consumer. Weave a narrative with your jewelry and give your customers insight into why this piece of jewelry matters — what story does it tell and what emotions does it evoke? Use your jewelry pieces’ names as a bridge to reach your shoppers.
Make your jewelry searchable
In a logistical sense, a good product name can help your jewelry get discovered online. When you optimize your product for search engines with relevant keywords, interested buyers can easily find the jewelry when searching online. That gives names integrated with good SEO tactics an advantage. For instance, if layered necklaces are trending, try to work in that language with your product names so they come up easily in web searches.
Make your jewelry branded
And finally, a strong product name engenders long-term loyalty. Product naming is an important way to establish brand recognition and loyalty over time. Consumers gravitate toward and continue to purchase items with strong branding techniques. Giving your jewelry a strong identity with names that tie into your branding will help you establish credibility and trustworthiness with your customers. For example, if your brand is family-run and it’s a big part of your story and brand, name each of your jewelry pieces after family members. This can provide some inherent meaning while also becoming a recognizable way to brand your pieces.
Jewelry Product Naming Tips
Now that you know why your jewelry pieces need strategic names, let’s explore some of the best ways to approach giving your jewelry an identity and naming pieces that sell:
Tell a story
Tell the story behind your pieces. Are they inspired by someone? Are they a response to a movement, like sustainability or social justice? Share the meaning behind your jewelry lines by naming your products accordingly. Not only does this give the jewelry more depth and interest, but it can also be a way for your customers to become familiar with the heart of your brand and your values. Choose names that will resonate with your audience; if your brand is into environmental conservation, for example, name your pieces after national parks. Whatever you choose, make sure it's something that your audience cares about.
Use description
If the emotional angle doesn’t feel right for your brand, another option is to give your jewelry names that describe the style, material, inspiration, or purpose of that piece. For example, pieces named “Healing Jade Drop Earrings” or “Everyday Paperclip Chain Necklace” can give your customers an idea of the intention behind your jewelry — you might already have an image in your head about what these products look like from the name alone.
Create collections
Design cohesive jewelry collections or lines, each with their own style, theme, and identity. Give each collection a unique but descriptive name relating to what ties the pieces together. This gives your collection some unity and intention while also showing how your customers can pair jewelry together. For example, create a collection called “Celestial Moments,” and then name the individual pieces accordingly: “aquarius stud earrings,” for example, or maybe “waterbearer,” to lean into the astrological side.
Use words that sell
Using specific, strategic words can make all the difference in the way your customers find your pieces and make the decision to purchase them. Using researched, search engine optimized keywords like “everyday chain necklace,” or “18K huggie earrings” will help your jewelry get found online, and including alluring adjectives like “luxe”, “artisan”, “handcrafted”, or “heirloom” can make these products even more desirable so you can make the sale. Try to stay away from overly complicated words or jargon only other jewelers would know.
Naming your pieces with strategy and intention can change the way your customers interact with your jewelry. The way you name your pieces can reflect your values, resonate with your customers, and help you reach your intended audience. Are you ready to design beautiful jewelry that deserves an equally beautiful name? Work with MJJ Brilliant. With over forty years of experience, our team has produced millions of meticulously crafted pieces that customers love. Contact us today to learn more about how MJJ Brilliant can elevate your business.
