Your jewelry is the core of your business – you’ve got your design process down to an art and you know how to market your gorgeous pieces to your customers. But have you considered selling services in addition to your jewelry products? Jewelry styling is an exciting and easy way to expand your brand while providing excellent value to your customers. In this article, we’ll explore why jewelry styling can make a difference for your business and discuss how to offer this service successfully.
Why Offer Jewelry Styling?
Jewelry styling is an efficient way to sell your products by positioning them in new ways. It’s also an exciting way to provide a new service to your customers that supports the jewelry they already love. You can provide your customers with valuable, customized insights about how to style their jewelry to completely elevate their shopping experience.
Providing jewelry styling advice positions your brand as a leading expert in fashion. It also shows your customers that you care about the way they interact with your products, and that you want them to get the most out of their jewelry — even pieces they didn’t buy from you. Jewelry styling can really set you apart from your competition and give your business an edge.
How to Offer Jewelry Styling
When you decide to offer virtual jewelry styling services, it’s important to do so strategically. Here are seven practical tips for introducing this concept into your business plan:
#1: Create your expert styling team
Hire stylists who are knowledgeable about jewelry styles and trends, or train your current staff that already have a deep understanding of your product offerings. Invest in ongoing training for your stylists; it’s important that they have both comprehensive knowledge of contemporary trends and a deep understanding about how to engage with customers in a professional and friendly way. Train your team to be personable, engaging, and easy to chat with.
#2: Create style inspiration boards
Style boards can be a collaboration between your jewelry design team and your styling team, envisioning how your target demographics will likely wear your pieces. Come up with a few style boards based on different popular aesthetics; maybe your brand will create edgy, bohemian, classic, and romantic boards with fashion, scenery, and lifestyle photos that correlate with each aesthetic.
#3: Get personal
As your customers sign up for styling appointments, have them fill out a personal style profile or complete a quiz. This will help your stylists understand their clients’ preferences, style, event needs, budget, and shopping goals. Are they in need of a capsule jewelry collection for everyday looks? Are they getting married and eager to style their bridal accessories? Maybe they need help packing for a specific trip with various events planned and distinct jewelry needs for each one. Your customers can also choose the style board they prefer from the selection you created in step #2. This will help your stylist to provide valuable advice in the right aesthetic.
#4: Host a session
Offer in-person or video chat styling sessions where your stylists can make recommendations. Have your stylists review their customers’ information and goals before making any suggestions. Make sure the session feels more like a personal consultation than a sales pitch and focus on providing value for the client. Have your stylists pair different pieces of jewelry and discuss how the client might wear them, asking for their input along the way. Your stylists can explain how to coordinate pieces with different outfits and for all types of occasions.
#5: Offer subscriptions
Once your stylists have conducted successful sessions, a good way to keep your customers engaged is by offering subscriptions. Provide a styling subscription so that clients can continue to get suggestions tailored to their needs and their personal style, no matter what events are coming up on the calendar. This can be a fun way to keep your customers engaged with your brand, and it’s a great way to increase loyalty too.
#6: Stay in touch
Be sure to follow up with your customers after their appointments to get feedback on what they liked or disliked about the experience and the products they purchased. This is not only a great way to improve future recommendations, but it also proves to your customers that you’re committed to giving them a positive experience with your brand.
#7: Tell the world
Lastly, be sure to promote your jewelry styling services. Announce the new offering on your website, social media channels, and through email marketing. It can help to offer incentives for first-time clients, like a discount on jewelry items or bonus products like polishing cloths.
The key to jewelry styling is providing high-quality, personalized services at scale. Done well, jewelry styling can help you increase sales and brand loyalty. Another way to increase brand loyalty is to partner with a trusted manufacturer. MJJ Brilliant has produced millions of beautiful, high-quality jewelry pieces over the last four decades, exceeding the expectations of customers large and small. Contact us today to learn more about how our team can help your jewelry business grow.
