As a jewelry brand, you can create a jewelry gift guide that makes shopping easier for customers and significantly boosts your jewelry sales at the same time. A jewelry gift guide provides tailored suggestions on pieces for certain recipients, occasions, budgets, and more. In this article, we’ll explore how to create a useful and effective jewelry gift guide. Let’s take a look!
Benefits of Creating a Jewelry Gift Guide
Designing a guide can help your customers find what they’re looking for and encourage them to spend more with your brand. Here are a few ways creating a jewelry gift guide can help grow your business:
Reposition your jewelry to drive sales
Suffering from a surplus of inventory? Maybe you have a batch of pendant necklaces that aren’t finding their way into customers’ carts. With a curated jewelry gift guide, you can position these pieces of jewelry in a new way that your customers might not have considered before — maybe that pendant isn’t selling among millennials the way you thought it would, but your millennial target customer might buy that piece for mom. Make a Mother’s Day gift guide highlighting the pendant to inspire customers to think about your jewelry in a new way.
Increase average order value
Creating a jewelry gift guide can increase your customers’ average order value (AOV). Use a guide to suggest different ways to bundle and pair jewelry pieces that customers might not have thought to style together before. This encourages them to add more items to their order, and even if you offer a small discount for bundled sets, you’ll still see a clear increase in AOV. This is a simple way to increase your brand’s revenue.
Build trust with your customers
A jewelry gift guide is a great way to show your customers that you understand them and care about their needs. Make selections that demonstrate how you’ve given thought to your target customers’ lifestyles and expectations. It also establishes your brand as an authority in the industry, by showing that you care about how your jewelry connects to their lives instead just selling them a shiny new object. This is an excellent way to build trust and encourage your audience to turn to you first next time they’re shopping for jewelry either for themselves or for someone else.
Types of Jewelry Gift Guides to Create
Curating the appropriate jewelry gift guide will depend on your products, your target audience, and the season. Here are some examples to try if you’re not sure where to begin:
- Gift guides for specific people: Creating gift guides for specific people is a great way to show customers how to shop for the people they care about. For example, you can create gift guides for broad categories like women and men, or get specific with roles like “mom,” “husband,” or “BFF.”
- Gift guides for holidays and occasions: There are certain occasions where gift guides are extra handy, like Christmas, Valentine’s Day, and weddings. These are occasions where gifts are expected, but some people might feel stuck about what to get. Guides themed for these holidays and occasions can help point your customers in the right direction.
- Gift guides for personalization: Personalized gifts are a huge trend right now. The option to customize a piece of jewelry with an engraving or a birthstone makes any gift even more special. Creating a gift guide for customizable jewelry pieces, like pendants, bracelets, or rings is a smart way to recommend gifts with broad appeal since each customer can personalize their piece of jewelry exactly how they want.
- Gift guides based on budgets and pricing: It’s always helpful to group gifts by price range. Providing gift ideas suited for different budgets can help guide these shoppers to find something they know they can afford so they have a way to navigate the myriad of options.
A gift guide does so much more than help customers shop. It establishes you as an authority in the space, gives your brand credibility, and builds trust with your audience. Ready to create jewelry that you’ll feel proud to share in any gift guide? Work with MJJ Brilliant. Our expert team has over forty years of experience of bringing jewelry designs to life. Contact us today to learn more about how we can take your jewelry brand to new heights.
